The Inclusive Lens™ Suite

Ideal for Campaigns

Purpose: Test if a single campaign is inclusive, culturally relevant, and aligned with your brand promise.

Deliverables:

Campaign Scorecard (representation, language, accessibility, cultural resonance)

Red/Yellow/Green Risk Map (what’s fine, what needs fixing, what’s urgent)

3 Priority Recommendations for immediate action

Example: EquiScope Audit Report - BestBuy Teen Tech for Tomorrow

Ideal for a channels review

Purpose: Deep dive into your social, digital, print and multimedia channels. Measure how well your presence reflects inclusivity and where it misses.

Deliverables:

Social Media Content Heatmap (posts that resonate vs. posts that risk alienation)

Channel Inclusivity Dashboard (engagement by demographic, accessibility practices, tone consistency

Strengths and Opportunities Report

Example: Instagram analysis revealing strong engagement with multilingual posts, but gaps in alt-text and caption accessibility.

Competitor Benchmarking

Purpose: Compare your inclusivity positioning against two direct competitors.

Deliverables:

Comparative Brand Scorecard (you vs. competitors across inclusivity markers)

Market Positioning Map (visual of who leads, lags, and overlaps)

Recommendations to sharpen differentiation

Example: Retail brand scored higher than competitors in representation but lower in sustainability and supplier transparency - insights fed into next-year’s brand strategy.