The Inclusive Lens™ Suite

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The Inclusive Lens™ Suite *

Our services.

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    EquiScope™ Audit

    Ideal for Campaigns

    Purpose: Test if a single campaign is inclusive, culturally relevant, and aligned with your brand promise.

    Deliverables:

    Campaign Scorecard (representation, language, accessibility, cultural resonance)

    Red/Yellow/Green Risk Map (what’s fine, what needs fixing, what’s urgent)

    3 Priority Recommendations for immediate action

    Example: EquiScope Audit Report - Best Buy Teen Tech for Tomorrow

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    CultureCheck™ Review

    Ideal for a channels review

    Purpose: Deep dive into your social, digital, print and multimedia channels. Measure how well your presence reflects inclusivity and where it misses.

    Deliverables:

    Social Media Content Heatmap (posts that resonate vs. posts that risk alienation)

    Channel Inclusivity Dashboard (engagement by demographic, accessibility practices, tone consistency

    Strengths and Opportunities Report

    Example: Instagram analysis revealing strong engagement with multilingual posts, but gaps in alt-text and caption accessibility.

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    BrandTrue Index™

    Competitor Benchmarking

    Purpose: Compare your inclusivity positioning against two direct competitors.

    Deliverables:

    Comparative Brand Scorecard (you vs. competitors across inclusivity markers)

    Market Positioning Map (visual of who leads, lags, and overlaps)

    Recommendations to sharpen differentiation

    Example: Retail brand scored higher than competitors in representation but lower in sustainability and supplier transparency - insights fed into next-year’s brand strategy.

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    Authenticity Gap Report™

    Alignment

    Purpose: Reveal where internal culture, employee sentiment, and external campaigns are out of sync.

    Deliverables:

    Employee Pulse Insights (survey or focus group findings)

    Alignment Matrix (internal culture vs. external brand promise)

    Gap-to-Action Roadmap

    Example: A consumer brand’s external tagline promised belonging, but employees reported feeling excluded in hiring practices. Deliverable showed the gap and provided a 90-day plan to align culture with brand messaging.

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    Inclusive Brand Health Check™

    Full Suite Package

    Purpose: Get a 360° view of your brand’s inclusivity and authenticity.

    Deliverables:

    Integrated Report (all four audits combined)

    Executive Summary Deck (C-suite ready)

    12-Month Roadmap for inclusivity-driven growth

    Example: National CPG brand used the full check to prepare for a rebrand and launch. Insights shaped everything from packaging design to social media tone, creating stronger loyalty across generations

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